Sunday, August 5, 2018

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In times of global deceit, telling the truth is a revolutionary act. It’s easy to look at people and make quick judgments about them, their demeanour, and their past.  What a person shows to the outside world is only one tiny facet of the iceberg hidden from sight. More often than not, their lives are lined with cracks and scars that go all the way to the foundation of their soul. The world is a mass connection of hacks, data breaches, behavioural analytics and gathering techniques. Once connected, communications of personal, financial and social both visible and invisible generates sensitive insights into people’s lives. Skinners theory explains how people acquire a range of behaviour’ learned in our daily life. Edward Thorndike proposed the hypothesis  “the law of effect” in that “actions can be followed by desirable outcomes,” in other words “if ones face doesn’t fit”  the reverse can be put into effect with punishment or punitive measures. Such activity as listening to Music, Singing and Shopping can be influenced purposely to change a persons state of “being, habits, and thinking” to shape their lifestyle. For example, Fujitsu Laboratories  developed techniques to “accurately measure a persons gaze” with tracking technology,  this includes images taken of the person. The method for their developments involves an Infrared compact camera, an Infrared LED. Once a persons corneal and eye pupil is determined, wether at long distance or near they calculate their gaze. These techniques are creeping  into a “Big Brother is Watching You” culture where Innocent individuals go-about their daily lives. Once sensors are installed in stores and other places, data breaches and gathering begins to “catch the unsuspecting attention”  and broadcast information aloud or to subliminally subvert thinking.” Advances in software technology are being paid for as a cheaper preference to address a “One-Size Fits All” agenda.

Further Reading

Citation: “Small gaze tracking sensors create new business opportunities”

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